The shape of mass-produced things, and who decided it.
The Gibson Explorer is a solid-body electric guitar released by Gibson in 1958. It features a radical, futuristic body design derived from the 1957 Futura prototype. Only 19 were produced in 1958 and 3 in 1959. Early models had a 'split'-shaped headstock with 3+3 tuners; later models used a long drooping 'hockey-stick' headstock with tuners in a straight line on one side.
The Gibson Flying V is an electric guitar introduced in 1958 with a radical futuristic body design, initially made from korina (limba) wood, with only 98 units produced in its first run due to poor sales. It was reissued in 1967 using mahogany and design updates including a new bridge and larger pickguard. Its physical design — including 17-degree headstock angle and central pickup placement — was intended to enhance sustain.
The Stratocaster is a solid-body electric guitar introduced in 1954. Designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. Continuously manufactured since 1954. Its distinctive body shape was revolutionary when introduced in the mid-1950s. The heavily contoured back was designed for better comfort while playing. The elongated top horn changes the balance when played standing up with a strap compared to the Fender Telecaster. While the original release of the Stratocaster included a vibrato system, Stratocasters without it ("hardtails") were added to the portfolio in March 1955. The modular nature of the guitar, with its easily removable components, enabled players and luthiers to perform numerous modifications to their own guitars, changing out pickups or necks to fit the needs of the player. All of these design elements were popularized and later became industry standards due to the success of the Stratocaster.
The Gretsch White Falcon is an electric hollow-body guitar introduced in 1954 as a non-commercial showpiece for the NAMM Convention. It was conceived by Jimmie Webster as an improvement over the Gibson Super 400. Strong demand led to rushed production beginning in 1955 under model number 6136. Gretsch marketed it as 'the finest guitar we know how to make – and what a beauty!' and priced it at $600 — second only to Gibson's Super 400CESN. Its finish design drew from Gretsch drum finishes and American car aesthetics of the era.